Back at it again with my second mood board filled with curated artworks, Mlkboard is a column to feature visually engaging artworks from various creative fields. This time, I am going to focus on food branding and packaging design. When it comes to gourmet, of course the taste is relevant but visually appealing branding and packaging design can really boost the attention. I don't know about you but a good packaging really does make me want to try a product out.
Below are some good branding and packaging design that, if I see it in real life, I'd definitely check (and maybe purchase) them out because come on, you can't possibly lie about never being drawn into a product due to its packaging!
Designed by Marx Design, Bruce Juice sells 100% raw, cold pressed juice and dairy free plant milk products. If you live in Australia, lucky you because Bruce Juice is available in Australia.
Jude's packaging design is definitely one of my favorites and it's all thanks to design studio Asha. Made in Hampshire, UK, Jude's has a few ice cream flavors that made me drool when I hover over to their site — brown butter pecan with swirls of caramel? Yes, please! See, it's stuff like this that makes me question why the hell am I stuck in Southeast Asia and not in somewhere great like UK.
Based in the United States, the Paris Baguette bakery-cafes, coffee shops and restaurants has their branding and packaging designed by Apartment One. I really love the color scheme and illustrations as they give off that authenticity a Parisian boulangerie has, if that makes sense. The shop itself is pretty self-explanatory as they sell various products, from traditional French pastries and cakes to the not-so traditional royal pudding kept in milk bottles.
Designed by Brisbane-based design agency Shanti Sparrow, the Harajuku Kirakira burger has such a playful, vibrant cartoon-theme design that, in my opinion, makes eating burgers and drinking soda a more colorful experience. If I were to see a fast food restaurant serving such adorable, colorful packaging, I think I'm not going to skip it and will definitely check the menu about.
I remember purchasing different brands of muesli in the grocery store because I was drawn to their packaging. Now, if Blue Frog Breakfast is available in here, I think I'd do that too. With interesting packaging designed by London-based agency Grain Creative, Blue Frog Breakfast sells different types of cereals — wheat free, gluten free and certified paleo.
For some weird reason, I like it when my biscuits have visually appealing packaging. Biscuits have been slowly becoming my staple snack especially when I'm drinking tea and these Fortnum & Mason ones are definitely something that will catch my attention if I ever see it here. I'd say Together Design did a good job in designing the packaging of their biscuits because just look at those colors! I love it when different flavors have different design variation but still with the same concept (obviously).
Yet another packaging design for cereals, mousegraphics made this design for the new cereal shake drink from Uni-President Enterprises. With aim to promote healthy drink with natural ingredients, the cereal shake is a blend of nuts, cereals and fruits. Since I've never tried any cereal shake drink before, this is really interesting both in concept and design.
In case you are wondering, I only provide brief information on packaging that has been designed for companies and clients — just in case you think I purposely skipped some artworks. Also, complete details can be seen from the sources I have linked below. Of course, there are more artworks that have inspired me over time; if anyone is interested, they can be seen on my Pinterest or Behance appreciation.
How about you
Are you someone who pays attention to food packaging? Do you think they are important and necessary? Have you ever bought any food product due to its packaging and did you regret or love it? It'd be fun to know what product people have bought because they're drawn to its packaging design.
sources: 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10